I am very curious about a Career in Brand Management. I want to first understand What a Career in Brand Management entails before I invest time and effort to figure out How to start a Career in Brand Management. In my quest to learn more about a Career in Brand Management, I found this amazing page: https://www.lifepage.in/career/20171027-0004/Arts/Advertising/Career-in-Brand-Management/english
Gunjan Singh's professional point of view!
Gunjan Singh has worked in Brand Management for 15 years & 6 months. Gunjan Singh has worked in Brand Management as Head of Marketing in Gourmet Investments Private Limited. In Gunjan Singh's own words, this is how Gunjan Singh got into Brand Management: "After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited."
Career Video on Brand Management
In a video, Gunjan Singh has talked about various aspects of a Career in Brand Management. Gunjan Singh started by explaining Brand Management as: "Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service." It was an amazing video with great information.
It is easy to Google information about what Qualifications are needed to enter Brand Management, this video went a step ahead to talk about the body of knowledge one needs to develop to excel at Brand Management. Gunjan Singh touches upon these in the Education section of the Video:Different SectorsTarget MarketCompetitionMarketingBrand KnowledgeThis Career demands specific Skills which only an experienced professional can lay out.
Gunjan Singh then explains why these Skills are essential for a Career in Brand Management:CreativityDisciplineDecision MakingCommunicationNetworkingTeam WorkMulti TaskingIt is important to get an understanding of the Positives of this Career.
Gunjan Singh believes that the following are some of the Positives of a Career in Brand Management:Challenging ProfessionCreative WorkCreate BrandsFlexibilityIt is important that one develops a fair understanding of the Challenges of this Career.
And, Gunjan Singh believes that one needs to prepare for following Challenges of a Career in Brand Management:Deadline OrientedCompetitonBreaking Barriers
In the final section of the video Gunjan Singh talks about How a day goes in a Career in Brand Management. This video is by far the best video on a Career in Brand Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20171027-0004
Similar Career Talks on LifePage
I continued with my research on LifePage and thoroughly studied these links to gain more perspective:https://www.lifepage.in/career/20170111-0001/Arts/Advertising/Career-in-Audio-Branding/english
https://www.lifepage.in/career/20161208-0001/Arts/Advertising/Career-in-Advertising/english
https://www.lifepage.in/career/20170818-0012/Arts/Advertising/Career-in-Branding/english
https://www.lifepage.in/career/20171030-0004/Arts/Advertising/Career-in-Brand-Management/english
https://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/english
https://www.lifepage.in/career/20180322-0004/Arts/Advertising/Career-in-Customer-Journey-Designing/english
https://www.lifepage.in/career/20180704-0002/Arts/Advertising/Career-in-Brand-Management/english
https://www.lifepage.in/career/20180227-0001/Arts/Advertising/Career-in-Advertisement-Sales/english
Career Counseling 2.0
This video on a Career in Brand Management was an eye opener and it got me very interested to learn more about the LifePage platform. LifePage has created the largest knowledge repository of Careers in the whole world. I salute the efforts of Team LifePage. I also encourage you to learn more about LifePage on: https://www.lifepage.in